74e02d59d4
Changes: - Starter Kit: 50, now includes actual deployment service + maintenance guide - Custom Build: 00, plain-language descriptions, 45-min video walkthrough - Monthly Support: 00/mo for 10hrs (was 00/2hrs) - Hourly rate moved to footnote - Added plain-language preamble explaining what we do - Defined 'capabilities' in customer terms instead of 'skills' - Added health monitoring details (concrete, not vague) - Added cancel-anytime policy with billing period clarification - Added no-risk guarantee - Added Starter -> Custom upgrade path - Moved Monero/I2P to footer (less alienating for mainstream) - Added 'best for' guidance on each tier Based on audits from Future, Atticus, and Ludacris.
58 lines
2.9 KiB
Markdown
58 lines
2.9 KiB
Markdown
# Krusty Planet Pricing Proposal — April 2026
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## Business Context
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Krusty Planet is a new AI consulting business focused on self-hosted agent deployment (OpenClaw, Ollama). Primary goal is **acquisition and reputation building**, not maximizing revenue per client. Pricing can increase later once grassroots is established.
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Target customer: Small businesses, solo operators, privacy-conscious organizations looking to run AI agents on their own hardware.
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## Competitive Landscape
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- Enterprise AI consulting: $150-400/hr (Accenture, Deloitte, etc.)
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- Freelance AI/LLM developers: $75-200/hr (Upwork, Toptal)
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- Open-source consultants: $50-150/hr (general market)
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- Self-hosting specialists: Niche, few direct competitors
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Positioning: Below enterprise, competitive with freelance, credible for the niche. $50/hr signals "real professional" not "cheap clown."
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## Proposed Pricing
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### Three Tiers
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| Tier | Price | Includes |
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|------|-------|----------|
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| **Starter Kit** | $150 one-time | Pre-configured agent deployment, 3 catalog skills, maintenance guide, 30-day email support |
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| **Custom Build** | $500 one-time | Custom skills (up to 3), multi-agent setup (2-3 agents), 1 tool/API integration, documentation + walkthrough call, 60-day support |
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| **Monthly Support** | $300/month | Up to 10 hours of work, agent health monitoring, 4hr critical response SLA, 24hr standard response, cancel anytime |
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### Hourly (footnote)
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$50/hr, billed in 15-minute increments. For clients who need something smaller than a package.
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### Additional Details
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- Starter Kit includes actual deployment service (not just a guide)
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- Maintenance guide covers common tasks, updates, troubleshooting
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- Monthly Support additional hours beyond 10/month: $50/hr
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- Sliding scale available for those who need it
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- Monero (XMR) accepted
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- I2P darknet available for maximum privacy
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## Design Decisions
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1. **Three tiers only** — Confused customers don't convert. Simple and scannable.
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2. **Monthly Support at $300/10hrs ($30/hr effective)** — Aggressive value proposition to drive recurring revenue and long-term relationships. Most clients won't use all 10 hours.
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3. **Hourly as footnote, not a card** — Keeps focus on packages. Hourly is a fallback, not the main offer.
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4. **No async/sync split on the page** — That's contract language. First clients are about building reputation, not optimizing utilization.
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5. **Starter Kit includes deployment** — Tangible deliverable, not just documentation. Client gets a working system.
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6. **All pricing rounded to clean numbers** — $150, $300, $500. Easy to remember.
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## Competitor Price Comparison
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| Service Type | Market Range | Krusty Planet |
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|-------------|-------------|---------------|
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| AI agent deployment | $200-2000+ | $150 (Starter) or $500 (Custom) |
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| Ongoing support/retainer | $500-5000/mo | $300/mo |
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| Hourly consulting | $75-400/hr | $50/hr |
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Krusty Planet sits at the accessible end of the market without undercutting credibility.
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